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The Unscripted SEO Arcade Newsletter

Byte Sized SEO insights from Jeremy Rivera’s unscripted interviews with SEOs, SMB owners and SaaS founders.

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Jeremy Rivera

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Past Episodes From My Interviews

Aug 27, 2026

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2 min read

Her coaches were already on the payroll

A hiring trick worth stealing — plus the response-time stat that should worry your intake process.

Jeremy Rivera

Aug 25, 2026

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2 min read

LLM Chats Can Be Discoverable in Court, Says Richard Gearhart, Copyright Lawyer

Jeremy Rivera

Aug 19, 2026

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2 min read

One word changed the whole answer in LLMs

Ben Wills swapped a Honda Civic for a Ferrari and the hotel recommendations moved with it.

Jeremy Rivera

The professor who says if you can't go to Barbados, you don't have a business

Jun 18, 2026

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1 min read

The professor who says if you can't go to Barbados, you don't have a business

15 years teaching lean startup, 3 books, and one very uncomfortable truth about delegation.

Jeremy Rivera

Jun 2, 2026

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2 min read

"Entity SEO is key" - Grant Simmons

This unscripted SEO interview digs into the underpinnings of LLMs AND Google Results: Entities

Jeremy Rivera

The SEO budget flip Greg Digneo would make — and why I think he's right

May 27, 2026

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1 min read

The SEO budget flip Greg Digneo would make — and why I think he's right

Most SEO agencies have the 80/20 backwards. Here's what the other side looks like.

Jeremy Rivera

The agency owner's guide to AI search (from someone who built for it first)

May 15, 2026

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1 min read

The agency owner's guide to AI search (from someone who built for it first)

Why "we do AEO" probably doesn't mean what your clients think it means

Jeremy Rivera

Apr 6, 2026

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3 min read

AI Visibility Isn't a New Concept — It's the Evolution of Everything We've Been Doing

My conversation with Jason Wade of Ninja AI hit differently. Jason doesn't talk about SEO like a checkbox exercise.

Jeremy Rivera

Mar 24, 2026

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3 min read

A Designer Just Said Copywriting Beats Design. He’s Right.

Quick question: when was the last time you looked at your website copy and asked ‘does this clearly explain what I do, who it’s for, and why they should choose me?’

Jeremy Rivera