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The Unscripted SEO Arcade Newsletter

Byte Sized SEO insights from Jeremy Rivera’s unscripted interviews with SEOs, SMB owners and SaaS founders.

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Jeremy Rivera

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Past Episodes From My Interviews

Sep 4, 2026

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2 min read

The $110 tool is now a $10 tool

Patrick Stox, Ben Wills and Ben Senescu on what that actually changes. Panel 01.

Jeremy Rivera

Sep 4, 2026

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3 min read

Help Me. I Think GSC is Lying. (Please Prove Me Wrong)

GA4 and Clarity both have Google organic clicks to landing pages that GSC does not. Is that true for you too?

Jeremy Rivera

Sep 2, 2026

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2 min read

SEO is dead? Laura Hoot went and checked.

Twenty years in, she found hirings and postings - not mass firings.

Jeremy Rivera

Aug 27, 2026

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2 min read

Her coaches were already on the payroll

A hiring trick worth stealing — plus the response-time stat that should worry your intake process.

Jeremy Rivera

Aug 25, 2026

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2 min read

LLM Chats Can Be Discoverable in Court, Says Richard Gearhart, Copyright Lawyer

Jeremy Rivera

Aug 19, 2026

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2 min read

One word changed the whole answer in LLMs

Ben Wills swapped a Honda Civic for a Ferrari and the hotel recommendations moved with it.

Jeremy Rivera

The professor who says if you can't go to Barbados, you don't have a business

Jun 18, 2026

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1 min read

The professor who says if you can't go to Barbados, you don't have a business

15 years teaching lean startup, 3 books, and one very uncomfortable truth about delegation.

Jeremy Rivera

Jun 2, 2026

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2 min read

"Entity SEO is key" - Grant Simmons

This unscripted SEO interview digs into the underpinnings of LLMs AND Google Results: Entities

Jeremy Rivera

The SEO budget flip Greg Digneo would make — and why I think he's right

May 27, 2026

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1 min read

The SEO budget flip Greg Digneo would make — and why I think he's right

Most SEO agencies have the 80/20 backwards. Here's what the other side looks like.

Jeremy Rivera