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The Unscripted SEO Arcade Newsletter

Byte Sized SEO insights from Jeremy Rivera’s unscripted interviews with SEOs, SMB owners and SaaS founders.

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Jeremy Rivera

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Past Episodes From My Interviews

Oct 22, 2026

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1 min read

Why your team resists the AI you're excited about

Dr. Gleb Tsipursky on the gap between owners and employees.

Jeremy Rivera

Oct 21, 2026

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1 min read

Claude found ad spend 3 agencies missed for 8 years

Keith Perhac of SegMetrics on attribution, chat as the new UI, and a Mahjong game in the Philippines

Jeremy Rivera

Oct 5, 2026

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1 min read

AI makes a broken process break faster

David Levine's three free ways to get found, and the notebook that writes your FAQ

Jeremy Rivera

Sep 30, 2026

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1 min read

AI tools are consensus engines. Here's how to beat them.

Josh Shankowsky on cultural onboarding, nonprofit links and the Search Console "I am" filter.

Jeremy Rivera

Sep 28, 2026

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1 min read

The AI search quick win that's about to crash

Laura Iancu on honest GEO, AI slop, and why "ankle deep" is the right depth to admit to.

Jeremy Rivera

Sep 23, 2026

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1 min read

GEO is CRO (and why "best overall" costs you the AI Overview)

Ross Hudgens of Siege Media on versus pages, the co-citation vote and finding AI traffic in your direct bucket.

Jeremy Rivera

Sep 15, 2026

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2 min read

AI traffic stays two minutes. Reddit stays eight.

Gisele Navarro measured it on her own site. It is the opposite of what everyone keeps claiming.

Jeremy Rivera

Sep 14, 2026

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2 min read

The grace period is the hole black hat drives through

Martin McGarry on Telegram link sellers, the flip-flop test and why you should ask the raw API

Jeremy Rivera

Sep 8, 2026

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2 min read

I tested four anchor text ideas. Two of them were nothing.

46 Google SERPs, 303 ranking pages, and the measure everybody optimizes for came back null.

Jeremy Rivera

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