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The Unscripted SEO Arcade Newsletter

Byte Sized SEO insights from Jeremy Rivera’s unscripted interviews with SEOs, SMB owners and SaaS founders.

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Jeremy Rivera

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Past Episodes From My Interviews

The SEO budget flip Greg Digneo would make — and why I think he's right

May 27, 2026

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1 min read

The SEO budget flip Greg Digneo would make — and why I think he's right

Most SEO agencies have the 80/20 backwards. Here's what the other side looks like.

Jeremy Rivera

The agency owner's guide to AI search (from someone who built for it first)

May 15, 2026

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1 min read

The agency owner's guide to AI search (from someone who built for it first)

Why "we do AEO" probably doesn't mean what your clients think it means

Jeremy Rivera

Apr 6, 2026

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3 min read

AI Visibility Isn't a New Concept — It's the Evolution of Everything We've Been Doing

My conversation with Jason Wade of Ninja AI hit differently. Jason doesn't talk about SEO like a checkbox exercise.

Jeremy Rivera

Mar 24, 2026

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3 min read

A Designer Just Said Copywriting Beats Design. He’s Right.

Quick question: when was the last time you looked at your website copy and asked ‘does this clearly explain what I do, who it’s for, and why they should choose me?’

Jeremy Rivera

Mar 17, 2026

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4 min read

What 13 Years at One Brand Teaches You About SEO (ft. REVOLVE)

You've heard me say it before: depth beats breadth in SEO. But what does that actually look like in practice?

Jeremy Rivera

Feb 13, 2026

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3 min read

"How Many Bullets You Got in the Chamber?"

Why Jeremy Yang, the ad founder managing $450K/month in ad spend asks about your content—not your budget—before choosing between Google and Meta

Jeremy Rivera

Unscripted SEO: The Human Element in SEO & Tiana Mamalick

Dec 15, 2025

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7 min read

Unscripted SEO: The Human Element in SEO & Tiana Mamalick

Why AI Content Isn't Ranking (And What Actually Works for SMBs)

Jeremy Rivera

Dec 9, 2025

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6 min read

Win by "Doing Business Backwards"

Insights from my Unscripted SEO Interview with Bill Kasko, you've been doing competitor analysis wrong this whole time!

Jeremy Rivera

Interview w/ Katie Wagner-Journalism & SEO Are The Power Couple You Need

Oct 20, 2025

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7 min read

Interview w/ Katie Wagner-Journalism & SEO Are The Power Couple You Need

Lessons from a Former CNN Anchor Turned Digital Marketing CEO

Jeremy Rivera