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The Unscripted SEO Arcade Newsletter

Byte Sized SEO insights from Jeremy Rivera’s unscripted interviews with SEOs, SMB owners and SaaS founders.

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Jeremy Rivera

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Past Episodes From My Interviews

Sep 30, 2026

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1 min read

AI tools are consensus engines. Here's how to beat them.

Josh Shankowsky on cultural onboarding, nonprofit links and the Search Console "I am" filter.

Jeremy Rivera

Sep 28, 2026

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1 min read

The AI search quick win that's about to crash

Laura Iancu on honest GEO, AI slop, and why "ankle deep" is the right depth to admit to.

Jeremy Rivera

Sep 23, 2026

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1 min read

GEO is CRO (and why "best overall" costs you the AI Overview)

Ross Hudgens of Siege Media on versus pages, the co-citation vote and finding AI traffic in your direct bucket.

Jeremy Rivera

Sep 15, 2026

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2 min read

AI traffic stays two minutes. Reddit stays eight.

Gisele Navarro measured it on her own site. It is the opposite of what everyone keeps claiming.

Jeremy Rivera

Sep 14, 2026

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2 min read

The grace period is the hole black hat drives through

Martin McGarry on Telegram link sellers, the flip-flop test and why you should ask the raw API

Jeremy Rivera

Sep 8, 2026

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2 min read

I tested four anchor text ideas. Two of them were nothing.

46 Google SERPs, 303 ranking pages, and the measure everybody optimizes for came back null.

Jeremy Rivera

Sep 4, 2026

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2 min read

The $110 tool is now a $10 tool

Patrick Stox, Ben Wills and Ben Senescu on what that actually changes. Panel 01.

Jeremy Rivera

Sep 4, 2026

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3 min read

Help Me. I Think GSC is Lying. (Please Prove Me Wrong)

GA4 and Clarity both have Google organic clicks to landing pages that GSC does not. Is that true for you too?

Jeremy Rivera

Sep 2, 2026

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2 min read

SEO is dead? Laura Hoot went and checked.

Twenty years in, she found hirings and postings - not mass firings.

Jeremy Rivera