Jun 18, 2026
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1 min read
15 years teaching lean startup, 3 books, and one very uncomfortable truth about delegation.
Jun 2, 2026
2 min read
This unscripted SEO interview digs into the underpinnings of LLMs AND Google Results: Entities
May 27, 2026
Most SEO agencies have the 80/20 backwards. Here's what the other side looks like.
May 15, 2026
Why "we do AEO" probably doesn't mean what your clients think it means
Apr 6, 2026
3 min read
My conversation with Jason Wade of Ninja AI hit differently. Jason doesn't talk about SEO like a checkbox exercise.
Mar 24, 2026
Quick question: when was the last time you looked at your website copy and asked ‘does this clearly explain what I do, who it’s for, and why they should choose me?’
Mar 17, 2026
4 min read
You've heard me say it before: depth beats breadth in SEO. But what does that actually look like in practice?
Feb 13, 2026
Why Jeremy Yang, the ad founder managing $450K/month in ad spend asks about your content—not your budget—before choosing between Google and Meta
Dec 15, 2025
7 min read
Why AI Content Isn't Ranking (And What Actually Works for SMBs)
Dec 9, 2025
6 min read
Insights from my Unscripted SEO Interview with Bill Kasko, you've been doing competitor analysis wrong this whole time!
Oct 20, 2025
Lessons from a Former CNN Anchor Turned Digital Marketing CEO
Aug 27, 2025
Hint: Podcasts generate expert content and links like crazy
