The professor who says if you can't go to Barbados, you don't have a business

15 years teaching lean startup, 3 books, and one very uncomfortable truth about delegation.

"Entity SEO is key" - Grant Simmons

This unscripted SEO interview digs into the underpinnings of LLMs AND Google Results: Entities

The SEO budget flip Greg Digneo would make — and why I think he's right

Most SEO agencies have the 80/20 backwards. Here's what the other side looks like.

The agency owner's guide to AI search (from someone who built for it first)

Why "we do AEO" probably doesn't mean what your clients think it means

AI Visibility Isn't a New Concept — It's the Evolution of Everything We've Been Doing

My conversation with Jason Wade of Ninja AI hit differently. Jason doesn't talk about SEO like a checkbox exercise.

A Designer Just Said Copywriting Beats Design. He’s Right.

Quick question: when was the last time you looked at your website copy and asked ‘does this clearly explain what I do, who it’s for, and why they should choose me?’

What 13 Years at One Brand Teaches You About SEO (ft. REVOLVE)

You've heard me say it before: depth beats breadth in SEO. But what does that actually look like in practice?

"How Many Bullets You Got in the Chamber?"

Why Jeremy Yang, the ad founder managing $450K/month in ad spend asks about your content—not your budget—before choosing between Google and Meta

Unscripted SEO: The Human Element in SEO & Tiana Mamalick

Why AI Content Isn't Ranking (And What Actually Works for SMBs)

Win by "Doing Business Backwards"

Insights from my Unscripted SEO Interview with Bill Kasko, you've been doing competitor analysis wrong this whole time!

Interview w/ Katie Wagner-Journalism & SEO Are The Power Couple You Need

Lessons from a Former CNN Anchor Turned Digital Marketing CEO

SEO Isn't Dead But Your Old Strategy Is...

Hint: Podcasts generate expert content and links like crazy

Unscripted SEO Podcast: Bradley Benner

Exploring Link Relevance *and how to build an SEO agency

Peek Inside: Your SEO Content Mastery Kit Awaits!

This NEW SEO Framework Will Make You Cry

Disregard All Previous Instructions, Start Your KW Research With 3 Customer Interviews

Don't start your keyword research with software. Start with your target audience.

SEO Hot Take: It's all about "Entity" Now

Optimize your digital "entity". We need to shift away from Google-centric thought, and consider what's coming

Now with actually clickable links

My last send had links that don't work? Sigh. Okay. Sorry folks!

Clever Black Friday Title Here

Use "SEO" promo code for 10% Discount for LIFE (Oh and I have SEO services now)

Ray Martinez Interview Recap: Higher Education SEO Masterclass

Unleash the power of anchor text, & cross channel collaboration

Interview with Matt Mellinger: Understand GSC Data Limits & Use Holistic SEO To Win

Google may be lying to you. Here's how to get the data you need.

Level Up Your SEO Game with SEO Arcade's Epic Quest!

Real world tools for hardcore SEO wins

Lost in the SEO Wilderness? Your Map Is Coming Soon

The promised land of rankings is not actually a mirage

Create SERP Data Keyword Clusters By Hand

Use this simplified 5 step process to streamline keyword research

Live SEO Webinar With Jeremy Rivera In 45 minutes

How To Leverage SME Content To Build Authority Across Platforms.